1xBet’s Evgeniy Kiriushin: Embracing the fast-growing esports market

1xBet’s Evgeniy Kiriushin: Embracing the fast-growing esports market

Whether you have embraced the well-publicised esports trend, or remain cynical over its position as a sport, there is absolutely no doubting its growth as a gambling proposition, writes 1xWager’s Head of Business Development Evgeniy Kiriushin.

Just a decade ago few were interested in esports, but now showing off websites around the world are keen to try this thrilling and rapidly developing sport.

There are numerous who stay cynical of esports and question whether the name is actually justified, but even the most sceptical have to admit that whatever you call it, esports is within a little league with the quickest growing sports in the market.

1xWager has always attempted to stay prior to the game by keeping up with the latest esports developments and advancements. We took our first wagers in November 2011, when the StarCraft sequel was one of the most popular video games. Then, in Dec of the same year, we started taking wagers on Counter-Strike.

We got spent 18 months learning the new sport, discovering opportunities, assessing the chance, and examining for unexpected pitfalls. Eventually, we gained the experience we needed to enter the market with a product which would quickly become a frontrunner in the gambling industry.

Our esports stock portfolio has since extended from two (StarCraft II and Counter-Strike) to five long term sports (with the addition casino bonus cep telefonu of Dota 2, Little league of Legends and Overwatch). We have even used this further for customers who cannot watch live streams by developing a product which is unrivalled amongst our competition – an information panel for Counter-Strike and Dota 2.

The great thing about this sport is that alongside the greater mainstream games, such as Counter Hit and Dota 2, there are lesser known games with a similarly dedicated fanbase. It’s for this reason we often offer wagers on Heroes of the Storm, WarCraft III, Hearthstone, Quake Champions, Call of Duty, and the old favorite, StarCraft: Brood Battle, a cult real-time strategy gaming.

We also have FIFA simulators and fighting video games such as Mortal Kombat. These games are included in tournaments and have their own leagues, championships, legends and champions.

While other companies cling to basic market choices, 1xWager has considered what esports customers are really looking for. Video games contain too many interesting and unexpected occasions to be reduced to simple “Team 1 To Gain” or “Team 2 To Get” bets.

Total frags? Obviously. First Bloodstream? Absolutely! Round Champion? Most definitely! And they are simply a few from our standard set of marketplaces – we likewise have special bets including player selections and individual player records, to name just a couple of examples.

As with traditional sports, unexpected player transfers and last-minute exchanges occur in esports. And while bets on transfers have grown to be commonplace in mainstream sports activities, they remain novel in esports. We’ve become one of the first companies to provide bets on exchanges, even down to semi-professional level, while we are ready to extend the marketplace to include local competitions.

By just how, what have you heard about dream leagues? You likely have heard of dream football, but perhaps you have heard of fantasy esports? We are gradually developing in this path and will continue steadily to do so. We’ve plenty of interesting ideas in store for our customers

Cyprus-based sports betting company 1xBet has praised the impact of 1xPromo, a customer loyalty program which allows its customers to redeem reward points free of charge bets.

1xPromo, normally known as Promo Code Store, is permanently visible to all or any 1xBet customers, with a balance that automatically improvements after every bet positioned on the sportsbook.

The reward points can be redeemed at any time for almost thirty different types of bets, which includes singles, accumulators, covered bets, sports bets, esports, financials and novelties.

Players must choose the quantity of bonus points they need and click to ‘Get Code’, and they can use this amount of factors in the betslip as an alternative to real cash.

Evgeniy Kiriushin, Mind of Business Development for 1xWager, said: “We are doing everything to ensure our customers are happy and content with the services you can expect.

“The Promo Code Store (1xPromo) was created after a thorough analysis of our customers’ needs, so that we are always able to give them the most profitable offers.”

1xPromo is also open to all white label partners of 1xWager, who previously this month announced the signing of Andrea Pirlo as brand ambassador in a deal that will run throughout 2018.

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